A Digital Magazine by American University's Kogod School of Business
Kogod Now
Why Business Should Protect the Creative Class
Why Business Should Protect the Creative Class

Michelangelo and Pope Julius II. Mozart and Emperor Joseph II. Chaucer and King Richard II. Peggy Guggenheim and, well, every avant-garde artist of the 20th century.

Death of a TV Series: Mourning the End of a Brand
Death of a TV Series: Mourning the End of a Brand

When Walter White drew his final breath, and Jesse Pinkman floored the gas pedal, crashing through the gates of his former prison, more than 10 million viewers—a record—tuned in to watch.

Does Speculation Really Affect Food Prices?
Does Speculation Really Affect Food Prices?

Attention shoppers: milk and meat prices are on the rise. Early this year, the UN Food and Agricultural Organization (FAO) issued the final verdict on global food prices for 2013.

Do Provocative Ads Drive Business?
Do Provocative Ads Drive Business?

As recently as 2013, widespread outrage forced PepsiCo to pull a commercial for Mountain Dew that featured a white assault victim and a police lineup of several African American men (along with one goat). Multiple critics deemed it the most racist ad ever.

Teen Drinking Behavior Influenced by TV Storylines
Teen Drinking Behavior Influenced by TV Storylines

The scene is familiar: Teenagers throw a forbidden house party, overflowing with alcohol. They dance, they laugh. Maybe someone throws up, makes unwanted advances, or crashes the family car on the ride home, but everything turns out fine at the end.

How to Make a Mobile App
How to Make a Mobile App

Executive-in-Residence Bill Bellows gives his students an exercise that shows just how connected we feel to our smartphones. He asks them all to take out their phones, and then to enter the password and hand the phone to a classmate. Not surprisingly, students recoil: Hand over my phone? But that’s my life in there!