Suggested Reading – Kogod Now
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Kogod Now / Fall 2011  / Suggested Reading
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Suggested Reading

Stuffed: An Insider’s Look at Who’s (Really) Making America Fat and How the Food Industry Can Fix It
By Hard Cardello and Doug Garr, Ecco, 2010

Former food and beverage executive Cardello and author Garr contend that focusing on the bottom line makes it difficult for Americans to eat healthily. Examining the role that factors such as food marketing and product packaging play in the obesity epidemic, they argue that the industry’s long-term future is linked to public health.

Food Politics: How the Food Industry Influences Nutrition and Health

By Marion Nestle, University of California Press, 2007

An acclaimed writer and nutrition professor, Nestle’s Food Politics examines the impact the food industry has on Americans’ dietary choices. The work has received awards from the Association for American Publishers, the James Beard Foundation, and World Hunger Year.

Transformative Consumer Research for Personal and Collective Well-Being
Edited by David Glen Mick, Simone Pettigrew, Conelia Pechmann, and Julie L. Ozanne, Routledge Academic, 2011

A collection of chapters by international expert authors—including a chapter by Kogod marketing professor Sonya Grier—this volume examines the connection between consumer behavior and well-being, from unhealthy eating to ecological deterioration.

Harvard Business Review on Fixing Healthcare from Inside & Out
By Harvard Business Review, Harvard Business Press, 2011

Told from 10 perspectives, this paperback provides best practices for transforming the health-care industry. Remedies include organizing doctors into teams, simplifying inventions, and defining work processes.

Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations

By Leonard Berry and Kent Seltman, McGraw-Hill, 2008

Through interviews with leaders, clinicians, staff, and patients, Mayo’s service business authority (Berry) and marketing administrator (Seltman) share the organization’s secrets to providing clinical results, interpersonal service, and organizational efficiency.

When Experiments Travel: Clinical Trials and the Global Search for Human Subjects
By Adriana Petryna, Princeton University Press, 2009

Petryna, an anthropologist, examines the outsourcing and offshoring of clinical trials and their human subjects in middle- and low-income countries. She raises provocative questions about whether these trials are exploitative or bring critical resources to low-income countries.

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