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Doubling Down in the Desert – Kogod Now
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Kogod Now / Fall 2012  / Doubling Down in the Desert
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Doubling Down in the Desert

Would you like a view of the Strip? A penthouse overlooking the pool? A photo of yourself flanked by showgirls? If you’re like most Las Vegas visitors, you’re not looking for the standard treatment; you want the experience of a lifetime.

Danielle Gaccione, BSBA ’99, is on it. Gaccione’s mission as Director of Omnichannel Innovation at Caesars Entertainment is simple: “My work is focused on creating new technology-enabled customer experiences that surprise and delight our guests,” she said.

Gaccione works magic behind the scenes, harnessing emerging channels in custom ways that fit the unique needs of the gaming, entertainment, and hospitality industries. Her team looks for how guests can use mobile apps, iPads, digital signs, touchscreen kiosks, and other tools to check in, order room service, make spa reservations, or browse entertainment options at more than 40 properties—brands like Caesars, Flamingo, and Harrah’s.

For Gaccione, the possibilities are endless, with the digital space changing daily: “We strive to create next-generation customer experiences today.” and Gaccione delivers.


Photographer: Jason Skinner

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