Finding Opportunity Underwater
The view from Tim Richards’s seat is a colorful one, teeming with tropical fish, coral, and sea creatures. And that’s the idea.
Richards, MBA ’13, founded ReefCam in 2012 with four classmates. Their mission: to place high-definition video cameras next to coral reefs and provide streaming footage of the underwater world.
ReefCam will sell access to the video streams to universities, research organizations, and resorts and businesses. The start-up represents a new wave of business, committing to donate 25 percent of its profits to conservation, education, and research.
Richards, who has a background in environmental science, saw ReefCam as a perfect opportunity for “people to see how awesome the natural environment is, why it’s worth enjoying and conserving.”
He and his team are currently negotiating with potential partners and developing a mobile app to make the video content more accessible.
The company’s endgame? “To prove that this is a useful and long-lived way to show real, epic scenery to as many people as possible,” Richards said. “Then I would call ReefCam a success.”
Photographer: Vincent Ricardel
John Monterubio, JD/MBA ’13, Tim Richards, MBA ’13, Alex Zajac, MBA ’13, and David Bidwell, MBA ’13, photographed at the Key Bridge Boathouse in Washington, DC. Not pictured: Noah Gray, BA ’14