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Lindsey Anderson – Kogod Now
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Kogod Now / Articles posted by Lindsey Anderson

“Clearance: Up to 50 percent off!” “Lose up to 100 pounds!” “Cut energy costs by up to 30 percent!” So-called “up to” claims are ubiquitous in marketing. The industry assumes consumers understand the condition inherent in the claim: Buyers can save up to 30 percent, but that maximum savings is by no means the norm.