Picture two handbags. Both are made of the same materials by the same workers in the same factory, but they have one crucial difference: one is official merchandise while the other was produced off-the-clock during an unsanctioned “ghost shift.”
Whether sealed with a handshake, a million-dollar contract, or a string of curses, every business deal is a reflection of trust. Both parties trust that the other will hold up their end of the bargain.
$69 billion. That’s how much money natural disasters cost companies in China last year. Mudslides, droughts, earthquakes—all contributed to this cost, according to the Chinese National Statistics Bureau.
Producing a multibillion-dollar Super Bowl ad. Crafting the perfect viral social media campaign. Conducting market research on target demographics. When it comes to industry names and titles, “marketing” is a big umbrella.