Author Archive
PR Pro Succeeds at Moving the Needle
It’s been 15 years since Susan Matthews Apgood, MBA ’96, took the entrepreneurial plunge and founded News Generation, Inc., a media relations firm specializing in radio and television content.
Brand (Mis)management in the US Auto Industry
Faculty Program Director Michael Clayton knows a thing or two about the performance of big global brands in difficult times. Before he became an educator, Clayton worked on the Chevrolet and Dodge accounts at two advertising agencies in Detroit.
From the Dean
Transporting the world’s ever-expanding number of people and supply of goods requires continual growth and adaptation by dozens of industries which—directly and indirectly—move us and our materials by land, sea, or sky.
Doubling Down in the Desert
Would you like a view of the Strip? A penthouse overlooking the pool? A photo of yourself flanked by showgirls? If you’re like most Las Vegas visitors, you’re not looking for the standard treatment; you want the experience of a lifetime.
Adventures in Silicon Valley
Nick O’Neill is no stranger to a challenge. In 2007, the serial entrepreneur launched a blog, AllFacebook, which sprouted into an online publishing and event business.
Video Feature: Nick O’Neill
Hear Nick O’Neill, BSBA ’05, tell the story of how the tight-knit Washington, DC, tech community prepared him for his move to the competitive culture of Silicon Valley in this web exclusive video.
From the Dean
Few would argue that good corporate governance is not important to the longterm success of businesses and our entire financial system. There is, however, much less agreement on exactly what constitutes good governance.
Test Yourself: Family Firms
Which celebrity heiress is going out of business? Which 90 year-old company founder is still at the helm? Try your hand at our family business quiz in anticipation of the upcoming Spring 2012 issue.
From the Dean
While all academic exploration seeks to expand understanding and enhance dialogue, only a limited subset holds the possibility of fundamentally altering our society. Transformative research is an ambitious and risky undertaking, but the potential payoff is monumental.
Creating the Cover Story
Academic papers that gave rise to the cover story: Boland, Wendy Attaya, Paul M. Connell, and Lance-Michael Erickson. “Children’s Response to Sales Promotions and Their Impact on Purchase Behavior.” Journal of Consumer Psychology (forthcoming). Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland. “Youths’ Understanding of Cigarette Advertising.” Addictive Behaviors (2009).
Featured Quiz
Hospital-acquired infections result in nearly 100,000 deaths per year, according to the Committee to Reduce Infection Deaths, an educational campaign founded by Betsy McCaughey, a former lieutenant governor of New York. Approximately 20,000 of those deaths involve MRSA. How much do you know about MRSA? Take the quiz below and find out.
Suggested Reading
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat and How the Food Industry Can Fix It By Hard Cardello and Doug Garr, Ecco, 2010 Former food and beverage executive Cardello and author Garr contend that focusing on the bottom line makes it difficult for Americans to eat healthily.
Aging & Health Care
An International Finance Perspective It’s no secret that the world’s population is aging. Within the next decade, it is projected that people over 65 years of age will outnumber children under 5 for the first time in history, according to a United Nations study.
Alliance Against Bribery
Thirty-eight countries are parties to the Organization for Economic Cooperation and Development(OECD)’s Anti-Bribery Convention; they have agreed to prevent, detect, and investigate bribery and corruption.
Investing & Political Instability
There is a relationship between a country’s political instability and businesses’ decisions to invest in that country. The map below uses two thoroughly-researched and celebrated indices to examine these sub-factors – investment freedom and political instability – and their ranges across the globe.
Fulbright Falls for South Africa
Many residents of a South African township near Johannesburg had never met an American until Dana Huff came along. A Fulbright scholar, Huff, BSBA ’10, is researching social entrepreneurship as a tool to lift young women out of poverty in South African biracial – or “colored” – communities.
Suggested Reading
Peace Through Commerce: Responsible Corporate Citizenship and the Ideals of the United Nations Global Compact Edited by Oliver F. Williams, University of Notre Dame Press, 2008, 512 pages Top business leaders and scholars examine issues set by the UN Global Compact.
Tackling Taxes
Like most of middle-class America, Julie and Kevin Jones find taxes confusing. The couple moved from North Carolina to D.C. last summer, where they both are now first-year MBA students at Kogod.
Microfinance in the Classroom
In Ghiyath Nakshbendi’s “Microfinance & Global Business Development” class, his students are hands-on. They make microloans through Kiva, a popular online organization that provides small loans to entrepreneurs around the globe.
From the Dean
Academic research is sometimes envisioned as if it is conceived under glass. A beautiful environment in which bright ideas are explored, easily observed and respected, yet somewhat removed from reality and lacking in practical application. Keeping academy achievements separate runs contrary to our endeavors as a business school.
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