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Fall 2011 – Page 2 – Kogod Now
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Kogod Now / Fall 2011 (Page 2)

While all academic exploration seeks to expand understanding and enhance dialogue, only a limited subset holds the possibility of fundamentally altering our society. Transformative research is an ambitious and risky undertaking, but the potential payoff is monumental.

Academic papers that gave rise to the cover story:

Boland, Wendy Attaya, Paul M. Connell, and Lance-Michael Erickson. “Children’s Response to Sales Promotions and Their Impact on Purchase Behavior.” Journal of Consumer Psychology (forthcoming).

Freeman, Dan, Merrie Brucks, Melanie Wallendorf, and Wendy Boland. “Youths’ Understanding of Cigarette Advertising.” Addictive Behaviors (2009).

Hospital-acquired infections result in nearly 100,000 deaths per year, according to the Committee to Reduce Infection Deaths, an educational campaign founded by Betsy McCaughey, a former lieutenant governor of New York. Approximately 20,000 of those deaths involve MRSA. How much do you know about MRSA?...