Fall 2014 – Page 3 – Kogod Now
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Kogod Now / Fall 2014 (Page 3)

“Clearance: Up to 50 percent off!” “Lose up to 100 pounds!” “Cut energy costs by up to 30 percent!” So-called “up to” claims are ubiquitous in marketing. The industry assumes consumers understand the condition inherent in the claim: Buyers can save up to 30 percent, but that maximum savings is by no means the norm.

Washington, DC, is a city of public intellectuals. Academic researchers, policymakers, business thought leaders, and nonprofit experts come together in the capital to discuss and debate change—and to act on it. Action is the ultimate culmination of this work: At the end of the day,...