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Kogod Now / Other (Page 4)

While all academic exploration seeks to expand understanding and enhance dialogue, only a limited subset holds the possibility of fundamentally altering our society. Transformative research is an ambitious and risky undertaking, but the potential payoff is monumental.

Stuffed: An Insider’s Look at Who’s (Really) Making America Fat and How the Food Industry Can Fix It
By Hard Cardello and Doug Garr, Ecco, 2010

Former food and beverage executive Cardello and author Garr contend that focusing on the bottom line makes it difficult for Americans to eat healthily.

Academic research is sometimes envisioned as if it is conceived under glass. A beautiful environment in which bright ideas are explored, easily observed and respected, yet somewhat removed from reality and lacking in practical application. Keeping academy achievements separate runs contrary to our endeavors as a business school.