Two years ago, if someone had asked me to predict what The Phillips Collection’s next permanent installation would be, I doubt that my answer would have had anything to do with beeswax and bare light bulbs.
The ticket stub always lies. A 9:15 p.m. movie? Make that 9:45 p.m. A 2:30 p.m. matinee? It’s really 3 p.m. No movie truly starts on time, because before the movies come the previews, and now, before the previews come the ads.
Producing a multibillion-dollar Super Bowl ad. Crafting the perfect viral social media campaign. Conducting market research on target demographics. When it comes to industry names and titles, “marketing” is a big umbrella.