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Reports – Page 18 – Kogod Now
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The Role of Business at the UN Conference on Sustainable Development

The UN Conference on Sustainable Development (“Rio+20”), coming up in June 2012 in Rio de Janeiro, presents an auspicious opportunity for the global business community to make a genuine commitment to addressing sustainable development.

The decision to solve a problem starts with the realization that there must be a better way.

But recognition rarely provides a resolution; figuring out exactly how to address a problem is often the most difficult part of finding a solution. Trial and error is generally not an acceptable approach to complex business dilemmas.